10 effective survey email templates

Many businesses struggle with getting customers to respond to survey emails. You’ve likely experienced this yourself—crafting the perfect survey email, hitting send, and then… getting ghosted by customers. 

But the truth is, getting people to open, read, and complete your survey isn’t just about the questions; it starts with how you ask. 

In this article, you'll learn to write effective survey email templates that capture attention, encourage action, and drive meaningful responses without sounding robotic or spammy. Let’s dive in!

First, what is a survey email?

A survey email is a type of transactional email sent to users, customers, or leads to gather feedback about their experience, opinions, or satisfaction with a product, service, or interaction (collecting feedback based on a user-initiated event).

Different sectors send out survey emails for various scenarios. Let's take a look at the main ones now. 

1. E-commerce and retail

Online stores and shopping apps use surveys to measure:

• Customer satisfaction.
• Customers' overall shopping experience. 

2. Travel and hospitality

Hotels, airlines, and travel agencies use surveys to gather:

• Post-stay/post-trip feedback.
• Booking experience reviews.
• Service quality ratings.

3. Healthcare

Hospitals, clinics, and telehealth platforms collect:

• Patient satisfaction surveys.
• Appointment experience ratings.

4. Education and e-learning platforms

Universities, colleges, and online learning platforms send:

• Course feedback surveys.
• Instructor evaluations (ratings).
• Program improvement suggestions.

5. B2B and SaaS

Software companies and service providers use surveys for:

• Net promoter scores.
• Onboarding feedback emails.
• Survey emails after solving a customer query.

6. Banking and financial services

Banks, insurance firms, and fintech companies use surveys to measure:

• Customer experience.
• Claim process satisfaction.

7. Food and beverage

Restaurants, food delivery apps, and cafes use:

• Dining experience reviews.
• Delivery partner ratings.

8. Entertainment and gaming

• Streaming platforms, gaming apps, and events organizers ask for:
• Content satisfaction.
• User experience feedback.

9. Human resources and recruitment teams

HR teams and job boards use surveys to measure:

• Candidate experience.
• Employee engagement.
• Employee satisfaction.

How to structure your survey emails

1. Use a clear and concise subject line.

Your subject line should immediately communicate the purpose of the email. Keep it short, specific, and friendly. For example: “Tell us how we did!” or “Quick feedback? It’ll only take a minute.”

2. Add a brief pre-header.

Let the recipient know why you’re reaching out. Mention the specific action that triggered the survey—like a recent purchase or support interaction—so they understand the context.

3. Include important details in the body of the email.

Let users know how long the survey will take. Add details of incentives (like a discount, coupon, or entry into a giveaway). End the email with a sincere thank-you note. Always let your users know that their feedback matters to you and it will be used to improve their experience.

4. Incorporate engaging images.

Ensure your survey emails are scannable. Visual images speak louder than words. By adding images, you can make your emails interesting and attractive.

5. Make sure the links to the survey work.

Always cross-check the survey links you add to your survey emails. Also, decide where the links should be placed. Choose a prominent spot to highlight the link.

6. Use a clear call-to-action (CTA).

Use a prominent, easy-to-spot button or link with actionable text, like “Take the survey”, “Give feedback”, or “Share your thoughts.” Avoid clutter—make the CTA stand out.

10 ready-to-use survey email templates for every scenario

1. Customer satisfaction survey after making a purchase

Subject line: Got a minute? We'd love your thoughts.

Hey {{Customer name}},

Thanks for shopping with us! We hope you’re loving your recent purchase. 💛

At {{Store name}}, we’re always looking to grow and improve. Your feedback helps us bring better products, smoother service, and more reasons for you to come back!

Could you spare a minute to let us know how we did?

CTA button: {{Take the Survey}}

Best regards, 
Team {{Store name}}

2. Booking process experience

Subject line: How was your booking experience with us? ✈️

Hi {{Customer Name}},

Thanks for booking your recent trip with {{Airline Name}}! We hope the booking experience was smooth and hassle-free.

To help us improve and make future bookings even smoother, we’d love to hear about your experience.

How would you rate your booking experience?
😊 😐 🙁
(Click a smiley to share your feedback.)

Thanks for choosing {{Airline Name}} —we look forward to having you on board!

Safe travels,
Team {{Airline Name}}

3. Post-appointment survey

Subject line: We’d love your feedback on your recent appointment with us!

Hi {{Patient Name}},

Thank you for visiting {{Hospital Name}} for your recent appointment. We hope your experience was smooth and that you received the care and attention you needed.

To help us continue improving our services, we’d appreciate it if you could take a moment to share your feedback.

CTA Button: {{Give Feedback}} 

Your valuable feedback will help us ensure that every patient receives the best care.

Wishing you good health,
Team {{Hospital name}}

4. Online course feedback survey

Subject line:  Tell us what you thought of the course 🎓

Hey {{Student Name}},

Thanks for taking part in {{Course Name}}! We hope it was a valuable and enriching experience for you.

We’re always working to make our courses better, and your feedback can make a big difference.

Could you take a minute to tell us what you liked—and what we can improve?

CTA Button: {{Take the Feedback Survey}}

Your thoughts matter and will help us create even better learning experiences for you and others.

Thanks again for learning with us,
Team {{Platform/institute Name}}

5. Product or service satisfaction survey email

Subject line: How likely are you to recommend {{Product Name}}?

Hi {{Customer/User Name}},

Thank you for choosing {{Product Name}} —we hope it’s making a difference for you!

We’re always striving to improve, and we’d love to hear how we’re doing.

On a scale of 0 to 10, how likely are you to recommend {{Product Name}} to a friend or colleague?

{{Insert 0–10 rating scale or link to NPS survey}}

Your response helps us understand what we’re doing right—and where we can do better.

It only takes a few seconds, but your input makes a big impact.

Thanks for being a part of the journey,
Team {{Product name}}

6. Support interaction survey

Subject line: How would you rate your recent support experience? ⭐

Hey {{Customer name}},

Thank you for reaching out to our support team. We hope we were able to assist you effectively.

We’re always striving to improve, and your feedback plays a big role. Could you take a moment to rate your recent support experience?

How would you rate our support?
⭐️ ⭐️ ⭐️ ⭐️ ⭐️
(Click a star to submit your feedback)

Thanks for choosing {{Company Name}},
The Support Team

7. Experience feedback survey

Subject line: How was your staycation with us? 🌴

Hi {{Guest Name}}, 

We truly enjoyed having you with us! We hope your recent staycation at {{Resort Name}} was everything you needed! 🌞 

Now, we’d love to know about your overall experience!

How would you rate your stay?
😊 😐 🙁
(Click a smiley to share your feedback)

Thanks again for choosing {{Resort Name}} for your getaway. We hope to see you again soon!

Warm regards,
Team {{Resort Name}}.

8. Post-webinar survey email

Subject line: Thanks for joining! Got a minute for feedback?

Hi {{Participant Name}},

Thank you for attending our recent webinar, {{Webinar Title}}! We hope you found it informative and engaging.

To help us improve future sessions, we’d love to hear your thoughts.

CTA Button: {{Take the Quick Survey}}

Your feedback helps us add even more value next time.

Thanks again,
Team {{Company Name}}

9. Onboarding feedback survey email

Subject line: How was your onboarding experience?

Hi {{User Name}},

Welcome aboard! 🎉 We hope your onboarding experience with {{Product/Service Name}} has been smooth and beneficial.

We’d love your feedback to make it even better. Please take a minute to share your onboarding experience with us!

CTA Button: {{Share Your Feedback}}

Cheers,
Team {{Company Name}}.

10. Product survey with incentives

Subject line: Share your thoughts, enjoy a reward! 🎁

Hi {{Customer Name}},

We’re always working to make {{Product Name}} better and we need your help!

Please take our quick survey and let us know what you think. As a thank-you, you’ll receive a 10% discount on your next purchase. 

CTA Button: {{Take the Survey}}

Here's how it works: 

> Click take the survey button above. 
> Rate and review the product.
> Submit your review.

And that’s it! Your discount code will appear right after submitting your review —just copy it and apply it during checkout.

Thanks for being part of the {{company name}} family! 💙

Wrapping up

Using survey emails is a powerful way to understand your customers and shape a better experience for them. Every piece of feedback, whether positive or constructive, is a valuable insight that can guide your business in the right direction.

Your users are more than just passengers on your journey. They’re the winds that steer your company’s sails. Their reviews and experiences can help you navigate challenges, spot opportunities, and build a product or service that genuinely resonates.

But timing matters. Sending surveys at the right moment ensures genuine responses and actionable insights. So be prompt, be consistent, and always be listening so you can keep growing your business.