8 effective password reset email template examples for 2025

We use countless apps every day, from ordering groceries, paying bills, or catching up on the latest binge-worthy show. And let’s be honest, we've all had that moment of panic when we blank out on a password and end up in a frustrating game of “guess what I set last time."

That’s when password reset emails swoop in to save the day. Without them, getting back into an app would be a nightmare. If your users struggle to log in, they might just give up altogether, which means losing valuable customers.

That’s why it’s crucial to get your password reset emails right. To help you out, we’ve put together eight effective password reset email template examples that not only guide users back in but also leave a great impression.

What is a password reset email?

A password reset email is a type of transactional email that an application sends when someone clicks "Forgot Password?". This email gives users a secure link or code to reset their password and get back into their account. Password reset emails are simple but essential. They’re just like the digital version of handing over a spare key when someone’s locked out of the house.

When do users find password reset emails useful?

Users typically reach for a password reset when:

• They’ve forgotten their password.

• Their account was compromised, and they need to reset it.

• They haven’t logged in for a while and can’t recall their credentials.

8 ready-to-use password reset email templates for every scenario

1. Ecommerce store

Ecommerce password reset emails should not only help customers securely reset their passwords but also gently nudge them back to shopping. A well-timed reminder can prevent lost sales and keep users engaged, even after a delay logging in.

Pro-tip:

Make sure to consistently use your brand colors across all password reset emails to maintain visual identity and trust. Also, consider implementing Brand Indicators for Message Identification (BIMI), which allows your verified logo to appear next to authenticated emails. This instantly boosts credibility in your users’ inboxes.

Subject line ideas:

1. Reset your password and pick up where you left off 🛒

2. Trouble signing in? Let’s reset your password

Hey {{First Name}}, 

Looks like you have requested a password reset for your {{Store Name}} account. 

Click the button below to choose a new password:   

CTA: {{Reset Password}}  

Note: This link is valid for the next {{30 minutes}}. If you didn’t request this, you can safely ignore this email or contact {{support@abc.com}} 

Happy shopping! 

Team {{Store Name}} 

2. Fintech/banking services

Password reset emails are crucial for banking services, where security and user trust are non-negotiable. When it comes to banking password resets, there are two key scenarios:

• Users voluntarily reset their password after forgetting it.

• A bank proactively prompts users to update their password as a security measure.

Pro tip:

Keep your templates clean, straightforward, and mobile-friendly to ensure easy access on any device. Use a highly time-sensitive reset link—ideally expiring within 10 to 15 minutes to minimize risks and enhance account protection.

A. Bank requesting the user to change their password:

Subject line: Secure your account by resetting your password now!

Hi {{First Name}}, 

As part of our commitment to keeping your account secure, we’re requesting that you update your password for your {{Bank Name}} account. 

This is a routine security measure to help protect your personal and financial information. Please take a moment to reset your password using the secure link below: 

CTA: {{Update Password}} 

Note: This link expires in {{10 minutes}}. If you didn’t request this, please contact {{support@bank.com}} immediately. 

Thank you for choosing us!

{{Bank Name}}

B. A user who forgets their password and requests the bank to change their password:

Subject line: Forgot your password? Reset it now!

Hi {{First name}}, 

We received a request to reset your {{Bank name}} password. For your security, use the link below to proceed: 

CTA: {{Reset Password}}

Note:This link expires in {{10 minutes}}. If you didn’t request this, please contact {{support@bank.com}} immediately. 

Regards,

{{Bank Name}}   

3. Software services (SaaS platforms)

Every software application has a login page—and that means passwords are a given for security. To ensure that users can reset their passwords quickly and continue using the service without interruption, businesses need a reliable transactional email platform like ZeptoMail to deliver those critical emails on time.

Pro tip:

Keep your password reset emails clear and easy to understand. Make the call-to-action (CTA) prominent, and ensure that the reset link is time-sensitive. Because security is a top priority for any software service, always include details on how long the link will remain valid.

Subject line ideas:

1. Reset your {{App Name}} password!

2. Password reset request for {{App Name}}!

Hello {{First Name}}, 

You requested to reset your password. Click below to create a new one and continue using {{App Name}} without any interruption. 

CTA: {{Reset Password}} 

Note: This link will expire in {{15 minutes}}. Didn’t request this? Ignore the message, or reach out to your admin. 

Thanks, 

{{App/Software Name}} 

4. Media or entertainment services

With platforms like Netflix, Amazon Prime, and Apple TV becoming our go-to sources for entertainment, traditional TV channels are taking a backseat. These apps require users to log in with a password, and when that’s forgotten, a quick and reliable password reset email becomes essential to keep the binge going without interruption.

Pro tip:

For entertainment apps, keep your password reset email light and friendly. A relaxed tone helps create a positive vibe while guiding users through the reset process. And don’t forget to nudge them to get back to watching without any interruptions.

Subject line ideas:

1. Complete your password reset request!

2. Reset your {{Service Name}} password now!

Hi {{First Name}} 😊, 

Let's reset your password so you can get back to watching! 

CTA: {{Reset Password}}

Note: If you didn’t request a password reset, we recommend checking your recent account activity for anything unusual. 

We're here to help if you need it. Visit the {{Help Centre}} for more info or contact us at {{support@abc.com}}. 

Thank you ,

Team {{Service Name}} 

5. Educational platforms

The education system has evolved, and e-learning platforms have become the new norm. Like any digital service, these platforms require user sign-ups, which means password reset emails are essential to ensure uninterrupted access to learning.

Pro tip:

When crafting password reset emails for educational platforms, focus on helping users get back to learning quickly. Use a clear, action-oriented CTA, keep the tone supportive, and reassure users that help is just a click away.

Subject line ideas:

1. Reset your password and continue learning with {{Platform Name}}

2. Reset your {{Platform Name}} password now!

Hi {{First Name}}, 

We received a request to reset the password for your [Platform Name] account. No worries! Just click the link below to set a new one and get back to your courses: 

CTA: {{Reset Password}} 

Note: For your security, this link will expire in {{1 hour}} or after one use.   Didn’t request this reset? You can safely ignore this email. 

Need help? Visit our Help Center or contact us at {{Support Link}}. 

Happy learning, 

Team {{Platform Name}} 

6. Travel-booking platforms

Whether it’s booking flights, hotels, or planning a dream getaway, travel platforms are all about seamless experiences. A forgotten password shouldn’t stand in the way of wanderlust. That’s where timely and clear password reset emails come in.

Pro tip:

Keep the tone light and adventurous. Remind users they’re just one click away from getting back to their travel plans.

Subject line ideas:

1. Trouble signing in? Reset your {{Booking Platform}} account password!

2. Forgot your password? Reset now and keep exploring the world ✈️

Hello {{First Name}}, 

Forgot your password? No worries—we’ll get you back to planning your next trip in no time. Click the link below to reset your password securely.👇 

CTA: {{Reset Password}} 

Note: For your security, this link will expire in {{30 minutes}}. Didn’t make this request? Contact {{support@abc.com}}. 

Thank you for choosing us!  

Team {{Platform Name}} 

7. Fitness and wellbeing apps

With changing lifestyles, today's generation is increasingly focused on fitness and well-being. From tracking daily steps to managing diet plans and routines, a wide range of apps help users stay motivated. But when users forget their passwords, there's a risk of losing their engagement. A quick and seamless password reset email ensures that they stay on track without breaking their momentum.

Pro tip: 

Use energetic and encouraging language. Keep things short, mobile-friendly, and action-focused.

Subject line ideas:

1. Forgot your password? Let’s get back on track 💪

2. Forgot your password? We’ve got your back

Hey {{First Name}},

We noticed you’re having trouble logging in. No worries!

Click the button below to reset your password and get right back to crushing your goals. 👇

CTA: {{Reset My Password}}

Note: This link will expire in {{30 minutes}} for your security. Didn’t request this? Contact {{support@abc.com}}.

Stay active. Stay strong!

Team {{App Name}}       

8. Healthcare services

Healthcare apps and platforms deal with sensitive medical information and personal well-being. Security and clarity are top priorities when users need to reset their passwords.

Pro tip: 

Maintain a reassuring and professional tone. Emphasize security and support, and always offer a way to get help if needed. Keep it simple and use brand colors throughout the email template.

Subject line ideas:

1. Forgot your password? Let’s fix that securely

2. Reset your password to continue accessing your health info!

Hey {{First Name}} 

We received a request to reset your password for your {{Healthcare App Name}} account. To proceed, click the secure link below: 

CTA: {{Reset Password}} 

Note: This link is valid for {{30 minutes}} and can be used only once. If you didn’t request this, no need to worry! Just contact us  at {{support@abc.com}}

Wishing you good health,

{{Healthcare App Name}} 

Sample password reset email template design

When you use ZeptoMail to send password reset emails for your business, you get access to simple, professional designs from our pre-built template gallery. These templates are crafted to avoid sounding spammy and can be quickly customized to match your brand.

You can easily edit your templates, personalize them with merge tags, and hit Send. If you prefer to start from scratch, no worries. You can build your own password reset emails from the ground up with both plain-text and HTML views for complete control and clarity.

Once you're done with your template, you can preview how it looks across different devices and screen modes (light/dark). You can ensure that all of your emails are always on point, no matter where they're viewed.

Wrapping up

Password reset emails may seem small, but they play a big role in user experience and trust. They show your users that you’ve got their back, even when things go wrong. A well-timed, clearly written reset email can turn a frustrating moment into a smooth, reassuring one.

So keep your email content simple, secure, and on-brand. Because in that small window of time, your email has the power to earn trust, bring users back, and remind them why they chose you in the first place. Every email counts and is a step to build your brand.