The top 8 Brevo alternatives in 2025

Over the years, Brevo (formerly Sendinblue) has helped many businesses get started with email marketing and transactional emails. But as businesses scale, common challenges like email deliverability issues, limited feature accessibility and flexibility with transactional infrastructure, or pricing concerns—often prompt users to explore other options.

If you’ve found yourself hitting those roadblocks, don’t worry. We explored and evaluated a wide range of email service providers based on performance, features, scalability, and pricing for both transactional and marketing emails.

In this article, we’ve shortlisted the top eight Brevo alternatives for 2025 to help you choose the one that best fits your business needs.

What is Brevo, and what do they do?

Sendinblue was rebranded to Brevo in 2023. It’s a cloud-based platform that offers different services like email marketing, transactional emails, SMS campaigns, and marketing automation tools for businesses.

Brevo is popular among small to mid-sized businesses for its all-in-one communication suite. It helps teams manage customer engagement across email, SMS, WhatsApp, and chat all from one place.

Why do users look for Brevo alternatives?

1.  Inconsistent deliverability

Although Brevo claims to have reliable inbox placement, many users have reported fluctuating open rates and deliverability issues, especially when sending transactional emails. In some cases, emails land in the spam folders or get delayed, affecting time-sensitive messages like password resets or order confirmations.

2. Buggy and less intuitive UI  

Brevo’s email editor and interface are often cited as confusing and buggy. Users have reported issues like disappearing text, layout glitches, and limited design flexibility. For teams without technical expertise, the editor can become more of a roadblock than a helpful tool.

3. Risk of sudden account suspensions  

One of the most alarming concerns among users is Brevo’s strict spam and engagement policies. Even legitimate, opt-in campaigns with low bounce rates have triggered account suspensions. Often, users weren’t given a clear explanation or an easy path to resolution.

4. Limited support for lower-tier plans    

Customer support via phone on Brevo isn’t always easy to access, especially if you're on a lower-tier plan. Phone support is reserved for premium plans, and even email support can be slow or unresponsive. This can be frustrating when you're dealing with urgent deliverability or account issues.

5. Expensive multi-user access  

For growing teams, multi-user access comes at an extra cost, making collaboration more expensive. This feature, which is often included by default in other platforms, is only available on higher Brevo plans.

6. Feature limitations on entry-level plans  

Brevo’s powerful features, like advanced automation, segmentation, and detailed analytics, are locked behind premium plans. Users on basic plans often feel restricted and are forced to upgrade to get access to tools that competitors may offer as standard.

What should you look for in a Brevo alternative?

If you're looking for Brevo alternatives, be sure to check the list below to help you choose the right transactional email service for your business.

✅ Built specifically for transactional emails

✅ Prioritizes high email deliverability

✅ Handles high email volumes with ease

✅ Tracks and reports bounces separately

✅ Integrates smoothly with your website or app

✅ Ensures privacy and compliance

✅ Helps manage, organize, and monitor emails

✅ Offers detailed analytics for better decisions

✅ Pricing that fits your budget

✅ Responsive and helpful customer support  

Brevo alternatives: A complete overview

8 Brevo alternatives for your business

1. Zoho ZeptoMail

Zoho ZeptoMail, launched in 2020, is a cloud-based transactional email service built for speed, security, and scalability. Designed with a dedicated infrastructure, it ensures high deliverability, real-time tracking, and strong sender reputation management.

Specialization

Fast and secure delivery of transactional emails such as password resets, OTPs, order confirmations, and alerts. ZeptoMail is known for handling bounces effectively to maintain a good sender reputation for your business.

Who should use ZeptoMail?

Businesses of all sizes looking for a reliable, cost-effective, and API-friendly transactional email platform with strong privacy and good email deliverability.

What are the pros and cons of using ZeptoMail?

Pros

• Dedicated infrastructure exclusively for transactional emails. Marketing or promotional emails aren’t allowed, ensuring that your sender reputation remains intact.

• High-speed delivery powered by optimized protocols for real-time email transmission.

• Flexible integration through SMTP or robust APIs for seamless connectivity with your apps and services.

• Transparent, credit-based pricing with no monthly commitment. Each credit is valid for 6 months from the date of purchase.

• 24/7 free support is available via email, live chat, or phone whenever you need help.

• Advanced email tracking makes it easy to monitor opens, clicks, bounces, and delivery performance with comprehensive reports.

• Smooth transition to ZeptoMail with support from our team.

• Built-in security features include two-factor authentication (2FA) and domain-level authentication for better email protection.

• Auto top-up ensures uninterrupted service by automatically renewing your credits before they run out.

Cons

• No marketing emails: ZeptoMail is built exclusively for transactional emails. It doesn’t support marketing or promotional email campaigns.

What are the key features in ZeptoMail?

• Mail Agents: Organize emails by type, purpose, or app.

• Custom Reports: Get detailed insights across Mail Agents.

• Activity Logs: Track every user action within your account.

• IP Restrictions: Enhance security with authorized IP lists.

• Data Retention: Email content is stored for 60 days, activity logs for 1 year.

• Prebuilt Templates: Easily customize and reuse ready-to-go templates.

• Suppression List: Automatically block known bounce-prone addresses.

What is ZeptoMail's pricing?

ZeptoMail runs on a credit-based system:

• 1 Credit ($2.50) = 10,000 emails

• 30 Credits ($75) = 300,000 emails

• Free plan: Get 1 free credit (10,000 emails), valid for six months.

2. Postmark

Postmark is an email service that helps you send both marketing and transactional emails. While it originally specialized only in transactional emails, Postmark expanded in 2020 to support marketing and bulk email campaigns. Unlike many providers, Postmark uses separate infrastructures for transactional and promotional emails, ensuring faster delivery and higher inbox placement rates.

Specialization

High-speed delivery of transactional, marketing, and promotional emails with dedicated infrastructures for each type.

Who should use Postmark?  

From startups to large enterprises, Postmark is ideal for businesses that want a single platform to handle both transactional and marketing emails without compromising deliverability.

What are the pros and cons of using Postmark?

Pros

• Dedicated infrastructures: Keeps marketing traffic separate from transactional emails, reducing deliverability risks.

• Fast and reliable email delivery: Optimized protocols ensure quick inbox placement.

Cons

• Pricing can be expensive at scale: Costs rise with high email volumes, and unused credits don’t roll over.

• Server limitations on lower tiers: Basic plans restrict users to 10 servers, requiring upgrades for more.

What are the key features in Postmark?

• Message streams: Keep transactional and promotional emails separate to protect sender reputation.

• Email activity tracking: Monitor opens, clicks, and bounces with logs available for 45 days.

• Prebuilt templates: Professional, ready-to-use email templates to speed up design and branding.

• Team access controls: Assign roles and permissions for efficient collaboration.

Pricing  

• Basic Plan: $15/month: 10,000 emails | 5 servers | up to 4 users

• Pro Plan: $60.50/month: 10,000 emails | 10 servers | up to 6 users

• Platform Plan: $138/month: 10,000 emails | unlimited servers and users

Note: Users on the Basic plan who need more than 10 servers must upgrade to the Platform plan.

3. SendGrid

SendGrid, now owned by Twilio (acquired in 2019), is a leading cloud-based email delivery platform trusted by businesses to send high volumes of transactional and marketing emails.

Specialization

SendGrid is designed for large-scale email campaigns, list management, and optimized deliverability at scale.

Who should use Sendgrid?  

• Mid-sized to enterprise businesses running large campaigns.

• Developers who need customizable email workflows with API integrations.

• Companies looking for a scalable email-sending solution.

What are the pros and cons of using Sendgrid?

Pros

• Highly scalable: Efficiently manages millions of emails, making it suitable for fast-growing businesses.

• Developer-friendly APIs: Flexible integration with apps, CRMs, and websites for custom workflows.

• Automation support: Build triggers, autoresponders, and workflows for smarter email delivery.

Cons

• Deliverability concerns: Shared IP pools may affect sender reputation and inbox placement.

• Customer support limitations: Lower-tier plans often face slower response times.

• Complex pricing: Dedicated IPs and advanced features come at additional costs, making it less budget-friendly for startups.

 What are the key features in Sendgrid?

• Advanced email analytics: Track opens, clicks, bounces, and engagement to improve campaigns.

• Automated email workflows: Set up triggers, sequences, and transactional automations.

• Prebuilt templates: Professionally designed templates facilitate quick email creation.

• Scalable infrastructure: Send millions of emails without compromising performance.

Pricing  

• Essentials Plan: From $19.95/month (50,000–100,000 emails)

• Pro Plan: From $89.95/month (100,000–2.5M emails)

• Premier Plan: Custom pricing for high-volume enterprise needs

4. Mailgun

Mailgun is a cloud-based email service provider built primarily for developers. It specializes in sending transactional and marketing emails at scale through a powerful email API. With flexible integrations and advanced features, Mailgun is trusted by enterprises and SaaS businesses for reliable bulk email delivery.

Specialization  

Optimized for high-volume email delivery with advanced automation and robust developer tools.

Who should use Mailgun?  

• Developers who want full API control over email workflows.

• Enterprises and SaaS platforms that handle millions of emails.

• Businesses that need advanced automation and analytics.

What are the pros and cons of using Mailgun? 

Pros  

• User-friendly UI: Simple dashboard for managing emails easily.

• Scalable infrastructure: Grows with your business and email volume.

• Seamless API integration: Quick integration with apps and websites.

Cons  

• Complex setup: Requires technical expertise, not ideal for beginners.

• Limited support on basic plans: Slower response times for free or entry-level users.

• Deliverability tools cost extra: Advanced features like dedicated IPs and monitoring are available only on higher tiers.

What are the key features in Mailgun?

• Blacklist and spam-trap monitoring: Improve sender reputation and reduce bounces.

• Drag-and-drop email builder: Create professional emails without coding.

• Advanced analytics: Get insights into open rates, clicks, and engagement.

• Automation-ready: Integrate workflows for transactional and marketing emails.

Pricing  

• Free Plan: 30,000 emails free in the first month

• Basic Plan: $15/month for 10,000 emails

• Foundation Plan: $35/month for 50,000 emails

• Scale Plan: $90/month for 100,000 emails

Additional deliverability and optimization add-ons start at $49/month.

5. Mailchimp Transactional (formerly Mandrill)

Mailchimp Transactional (formerly Mandrill) is a dedicated solution for sending transactional emails, available only as an add-on for Mailchimp users. It allows businesses already using Mailchimp’s marketing suite to send automated transactional and promotional emails from the same platform.

Specialization

Best for personalized marketing campaigns and automated transactional email delivery within the Mailchimp ecosystem.

Who should use Mailchimp Transactional?  

• Businesses that are already using Mailchimp for marketing campaigns.

• Organizations wanting one platform for both marketing and transactional emails.

What are the pros and cons of using Mailchimp Transactional? 

Pros  

• All-in-one marketing suite: Manage marketing and transactional emails in one place.

• Advanced analytics: Get smart reports, personalized insights, and performance tracking.

• Easy customization: Build campaigns with drag-and-drop templates.

Cons  

• High pricing: Email blocks are costly, especially for scaling businesses.

• Only for Mailchimp users: Requires an active Mailchimp subscription.

• Unused emails expire: Purchased blocks don’t roll over to the next month.

What are the key features in Mailchimp Transactional?

• Real-time tracking with webhooks: Monitor opens, clicks, and bounces.

• Drag-and-drop editor: Build professional emails without coding.

• Detailed analytics: Track transactional performance with live insights.

Pricing  

• $20/month: 10,000 emails (1 block) + Mailchimp subscription cost

• $40/month: 50,000 emails (2 blocks) + Mailchimp subscription cost

Blocks must be purchased monthly, and all emails (including unused ones) are billed.

6. Amazon SES

Amazon SES (Simple Email Service) is a cloud-based email platform from AWS designed for sending transactional and marketing emails at scale. Known for its affordable, pay-as-you-go pricing model, it’s widely used by developers and enterprises looking for a cost-effective email-sending solution.

Specialization

Built for high-volume email delivery with seamless integration into AWS services.

Who should use Amazon SES?  

• Businesses of all sizes that are looking for budget-friendly bulk email delivery.

• Developers and enterprises needing email integration with apps, websites, or SaaS platforms.

What are the pros and cons of using Amazon SES? 

Pros  

• High deliverability: Uses AWS’s powerful infrastructure with filtering and dedicated IPs.

• Affordable pricing: Pay only for what you send, no monthly commitments.

• Scalable solution: Handles small to massive email volumes with ease.

Cons  

• Complex setup: Requires AWS expertise and technical knowledge.

• Basic features need add-ons: Relies on other AWS services (SNS, S3, IAM) for notifications, storage, and permissions.

• Not beginner-friendly: Best suited for technical teams.

What are the key features in Amazon SES?

• Configuration sets: Organize, manage, and track outbound messages.

• Suppression lists: Reduce bounces and complaints with automated handling.

• 24/7 support: Access customer assistance via chat, email, or phone.

Pricing  

• $5.12 for 50,000 emails (with Amazon EC2 hosting)

Pricing varies based on selected features and usage.

7. Bird (formerly Message Bird)

Bird is a powerful omnichannel communication platform that helps businesses connect with customers seamlessly across channels like SMS, WhatsApp, email, voice, and more. It’s designed to unify marketing, customer support, and automated notifications into a single platform, making customer engagement easier and more effective.

Specialization

Bird focuses on customer engagement across multiple messaging channels.

Who should use Bird?  

• Businesses of all sizes who are seeking a unified communication solution.

• Companies who are looking to streamline customer interactions across SMS, WhatsApp, Messenger, email, and voice.

What are the pros and cons of using Bird? 

Pros  

• Omnichannel communication: Manage SMS, WhatsApp, Messenger, email, and voice in one platform.

• Email automation: Automate transactional and marketing emails with workflows to boost engagement.

Cons  

• Basic analytics: Reporting features are limited compared to more advanced competitors.

• Higher costs at scale: Pricing increases with email volume, which may not suit high-volume senders.

What are the key features in Bird?

• Flow builder: Build automated workflows for marketing, support, and notifications without any code.

• Campaign scheduling: Plan and schedule campaigns to reach customers at the right time.

• Event-based notifications: Trigger messages automatically through APIs based on customer activity.

Pricing  

• Starts at $45/month for 30,000 emails

Pricing is based on the number of contacts targeted monthly.

8. Netcore

Netcore Cloud is an advanced marketing automation and customer engagement platform that enables businesses to manage communication across multiple channels, including email, SMS, push notifications, WhatsApp, and in-app messaging. Built with AI-driven optimization, it helps improve deliverability, customer segmentation, and engagement at scale.

Specialization  

Netcore is optimized for AI-powered email delivery, marketing automation, and omnichannel engagement.

Who should use Netcore?  

• Developers and businesses of all sizes that want a scalable solution for transactional and marketing emails.

• Enterprises looking for reliable SMTP or API integration with advanced automation features.

What are the pros and cons of using Netcore? 

Pros  

• Omnichannel communication: Connect with customers via email, SMS, push, WhatsApp, and in-app messages.

• Scalable infrastructure: Handles high-volume email and messaging needs, ideal for growing businesses.

• Easy integration: Seamlessly connects with apps and platforms using SMTP or API.

Cons  

• Customer support delays: Response times can be slow during critical issues.

• Limited free plan: Advanced features require paid upgrades, which may not suit startups.

What are the key features in Netcore?

• AI-powered email delivery: Optimizes inbox placement and boosts engagement with smart algorithms.

• Send-time optimization: Delivers emails at the ideal time to maximize open and click rates.

• Omnichannel campaigns: Automates and personalizes communication across multiple channels.

Pricing  

• Plans: Startup, Growth, and Enterprise

Pricing is customized based on features and email volume—available upon request via a demo with the sales team.

Wrapping up

While Brevo works well as an all-in-one marketing tool, it may not always be the best fit for businesses that prioritize high deliverability, cost-effectiveness, and reliable transactional email delivery. The alternatives we’ve covered, like ZeptoMail, Postmark, SendGrid, Mailgun, and Amazon SES, also offer specialized features to match different business needs. So take some time and think about your needs for your business before choosing the right Brevo alternatives.