Integrate Zoho Commerce with Meta Pixel
Meta Pixel is a piece of code that allows you to track user activity on your website and optimize your marketing campaigns. By integrating Meta Pixel with Zoho Commerce, you can measure the effectiveness of your ads, track conversions, and retarget visitors who have interacted with your store.
Add Your Meta Pixel ID
To connect Meta Pixel with your Zoho Commerce store:
- Log in to your Zoho Commerce organization.
- Click Settings in the top right corner.
- Navigate to Sales & Marketing under Integrations & Marketplace.
- Click Show Details next to Meta Pixel (Previously Facebook Pixel).
- Enter your Meta Pixel ID in the provided field.
- Click Save.
The Meta Pixel ID is a unique identifier that helps Meta connect the events from your store website to your Meta Ads account.
Note: Register on the Facebook/Meta platform and obtain the unique ID in the box above. The ID will then be available in your Pixel dashboard.
Track Events
Once the Meta Pixel is activated, it tracks events such as:
- Content viewing
- Add to Cart
- Checkout initiation
- Lead generation
- Adding payment information
- Purchase completion
- Search products
- Registration completion
These events help you understand customer behavior and measure the performance of your marketing campaigns.
Edit the Pixel Settings
If you need to update the pixel configuration:
- Go to Settings and navigate to Sales & Marketing under Integrations & Marketplace.
- Click Show Details next to Meta Pixel.
- Update the Meta Pixel ID if required.
- Click Save.
Disconnect the Integration
If you no longer want to use Meta Pixel with your Zoho Commerce store, you can disconnect it.
To disconnect:
- Go to Settings and navigate to Sales & Marketing under Integrations & Marketplace.
- Click Show Details next to Meta Pixel.
- Click Disconnect.
- Confirm the action in the pop-up dialog box.
After disconnecting, the Meta Pixel will no longer track customer activity on your store website.