Integrate Zoho Commerce with Google Shopping

Google Merchant Center (GMC) is a service that collects your product details from Zoho Commerce and showcases them across Google surfaces. With the right keyword visibility, millions of shoppers can discover your store and purchase from it.

Note: This integration is applicable only to the US and IN edition organizations.

Connect your Google Merchant Center account

To connect your Zoho Commerce organization with a Google Merchant Center account:

Log in to your Zoho Commerce organization.
Click Settings in the top right corner.
Navigate to Sales & Marketing under Integrations & Marketplace.
Click Sign in with Google under Google Shopping.
Choose the Google account you want to connect with Zoho Commerce and grant the necessary permissions.
Make sure your website meets all the Google Shopping requirements and click Continue.
If your Google account is already connected with Merchant Center accounts, choose one and click Continue.
If you do not have a Merchant Center account, create one by providing your Business Name and Business Website.
Click Create Account to continue.
Select the details you want to push to your GMC account and click Continue.

Insight: If you have an integrated Zoho Commerce store, the shipping zones and tax information of your store are pushed to Google Merchant Center automatically.

Once the integration is successful, your inventory items are synced with your Google Merchant Center account.

Set up GMC Integration

After selecting the Merchant Center account, you can configure the required settings for your Google Shopping feed.

Add Shipping Zones

To add shipping zones:

Click Add Shipping Zone.
Enter a suitable zone name, such as the country or region name.
Choose the Country/Region and the states or territories for which you provide shipping services.
To add another region, click Add Another Region.
Click Save and continue to add shipping rates.

Add Shipping Rates

Once you’ve added the shipping zones, add shipping rates for each zone:

Click Add Shipping Rate under the desired shipping zone.
Enter the shipping service name, estimated delivery time, and mark the status as Active if the service is currently available.
Choose the Rate Type.
If you select Flat Rate, enter the fixed rate and click Save.
If you select Custom Rate, choose the attribute based on which the shipping rate should be calculated.
Enter the minimum and maximum range and set the rate accordingly.
To add more shipping rates to the zone, click Add Shipping Rate.
Click Continue to Tax Settings.

Add Tax Rules

To add tax rules:

Click Add Tax Rule under Taxes.
Update the title and country tax rate in the Edit Tax Rule page.
Choose the states for which you want to override the tax rate.
Click Save and continue.

Field Mapping

To map your product fields with the corresponding Google Merchant Center fields:

Choose the Zoho Commerce field to map with the relevant GMC field.
If a specific field is not available in Zoho Commerce, select Add Identical GMC Field from the dropdown menu. A new field with the same name will be created and mapped automatically.
Click Save and Complete.

Sync Products to GMC

At the beginning of the setup, you’ll be asked to choose whether you want to sync all your items to your GMC account automatically or select the items manually.

If you choose All Items, the sync happens automatically, and the item verification details are fetched from GMC and displayed in the summary page.

If you choose Selected Items, you need to manually select the items and push them to GMC for verification.

To sync products to GMC:

Go to the Items module.
Click an item to open its details.
Click the More button and select Sync to GMC.
To add values for the missing GMC fields, click More > Update GMC Fields.
Click Save and Sync.

To sync multiple items at once:

Go to the Items module.
Select the items you want to sync.
Click More Actions and select Sync to GMC.
To undo the action, select the items again and click More Actions > Disable Sync to GMC.

Note: To disable sync, click More and select Disable Sync to GMC.

Update Preferences

To update your sync preferences, shipping zones, and other details:

Go to Settings > Integrations & Marketplace > Sales & Marketing.
Click View GMC Details under Google Shopping.
Click the More dropdown in the top right corner.
Select the option you want to update.
Make the necessary changes and click Save.

Create Google Ad Campaigns

You can create ad campaigns for your products on a suitable budget and feature them across Google surfaces.

Note: To launch Google ad campaigns, you must first set up your GMC integration.

To create a Google ad campaign:

Go to Settings > Integrations & Marketplace > Sales & Marketing.
Click the Campaigns tab.
Choose a Google Ads account and click Continue, or create a new account.
To add a new Google Ads account, enter the Business Display Name and click Create Account.
Copy the conversion script and embed it on your store website to monitor clicks and impressions from the campaign.
Click Create Campaign.
Enter the Campaign Name and Budget Amount.
Click Save.

Once the setup is complete, you can view the overall and product-wise clicks, impressions, average cost per click, and cost on the campaign summary page.

Insight: If the admin of a Zoho Commerce store sets up the integration, GMC injects the script into the store website automatically during setup. Non-admins and other site owners must embed the script manually.

Edit Campaign

You can edit a campaign at any time to change the budget amount or campaign name.

To edit a campaign:

Go to Settings > Integrations & Marketplace > Sales & Marketing.
Click the Campaigns tab.
Click the Edit button next to the campaign name.
Modify the campaign name or the daily budget amount and click Save.

Pause or Delete a Campaign

To stop or delete a campaign:

Go to Settings > Integrations & Marketplace > Sales & Marketing.
Click the Campaigns tab.
Click the More button next to the campaign name.
Select Pause Campaign or Delete Campaign.

Delete the Integration

To delete your Google Shopping integration:

Go to Settings > Integrations & Marketplace > Sales & Marketing.
Click View GMC Details under Google Shopping.
Click the Delete Integration button on the top right corner of the page.
In the confirmation pop-up, click Delete.

On deleting the integration, you will no longer be able to:

Sync product details into Google Merchant Center.
Create ad campaigns on Google Ads.