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  • Tag: running a business in Australia
  • A woman is writing a marketing plan on a white board
    927 views | 4 min read

    Why you need to diversify your marketing strategy beyond paid ads

    Marketing
  • A man aiming for his target
    2.2K views | 4 min read

    Steps to implement an account-based marketing strategy for your business 

    Marketing
  • photo of a Eftpos machine with receipt paper
    1.2K views | 4 min read

    How to create and issue invoices: ATO's guidelines for Australian businesses

    Business
  • A person sketching a website's UI
    799 views | 4 min read

    5 ways to keep your website fresh and relevant

    Business
  • A man and a woman discussing
    1.2K views | 5 min read

    The sales funnel: What is it and how do you create one for your business?  

    Business
  • A small rocket painting done on a wall
    877 views | 5 min read

    7 email marketing errors that affect your results—and how to avoid them 

    Marketing
  • photo of a person's hand tapping on a PoS software, holding up a receipt on the other hand
    753 views | 3 min read

    How to find the perfect accounting software for Australian bookkeeping standards

    Business
  • A woman working on her laptop
    1.2K views | 4 min read

    7 tips for creating a successful digital advertising campaign

    Marketing
  • "Audience" written on a board
    1.7K views | 4 min read

    Customer profile: What is it and how can you build one for your business? 

    Business
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A publication for technology professionals down under. We offer opinion pieces and how-to guides on running a business in our corner of the world. Owned and managed by Zoho Corp. Pty. Ltd.

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