Enhance customer engagement with the WhatsApp integration

Zoho Commerce's WhatsApp integration helps ecommerce businesses engage with customers seamlessly, making customer outreach effortless.

Zoho Commerce and WhatsApp integration dashboard

Why integrate
Zoho Commerce and Whatsapp?

Send real-time order updates

Challenge

Customers often feel left in the dark after placing an order, unsure of its status. This lack of visibility can lead to confusion and a poor post-purchase experience.

Solution

With the WhatsApp integration, every stage of the order journey, from confirmation to delivery, can be shared instantly via WhatsApp. This keeps customers informed and builds trust through transparent communication.

Real-time order updates via WhatsApp

Targeted marketing and sales communications

Challenge

Many businesses still manually send promotions or rely on story updates, which may not reach all customers. This limits visibility and reduces the impact of marketing efforts.

Solution

Integrating WhatsApp with Zoho Commerce enables businesses to send personalized campaigns, new product announcements, and exclusive offers-even with images and videos-directly to customers, instantly ensuring high visibility and engagement.

Targeted WhatsApp marketing campaigns

Real-time customer support

Challenge

Slow or delayed responses to customer inquiries, especially through traditional channels, can frustrate buyers and harm brand reputation.

Solution

With WhatsApp, support teams can address customer concerns in real time, offering quick resolutions, improving satisfaction, and enhancing the overall shopping experience.

Real-time customer support on WhatsApp

Increased conversions

Challenge

Many potential sales may get lost due to unanswered pre-purchase questions, or abandoned carts that are never recovered. Without a direct and immediate channel for engagement, customers find it difficult to continue their purchase journey.

Solution

With this integration, businesses can send timely reminders, answer questions instantly, and guide users to checkout, which converts more browsers into buyers.

WhatsApp alerts and checkout guidance

Send attachments

Challenge

Sharing important documents like invoices, warranty documents, or product catalogs often involves separate emails or portals, which can delay communication and affect the customers' shopping experience.

Solution

With the WhatsApp integration, businesses can instantly send attachments like invoices, product brochures, and catalogs directly to the customer's chat, ensuring faster access, improved clarity, and a smoother post-purchase experience.

Send invoices and attachments via WhatsApp

Frequently asked questions

  • Yes, there are a few steps required to integrate WhatsApp with Zoho Commerce:
    • In your Zoho Commerce application, navigate to WhatsApp under Integrations, and click Connect.
    • Log in to your WhatsApp Business account and integrate Zoho Commerce with it.
    • Set the default WhatsApp number in Zoho Commerce and purchase WhatsApp credits.
    • Enable templates for the respective modules, create a message template, and submit it to WhatsApp for approval.
    • Now, whenever a transaction is made, you can choose to notify your customer via WhatsApp, track the message status, and even send promotional messages.
  • No, there are no additional costs involved for the integrations. However, to utilize the service of WhatsApp messaging, a conversation charge has to be paid to Meta (WhatsApp is owned by Meta). You can purchase those conversation credits as IM (Instant Messaging) credits from us and utilize it for conversations from your official WhatsApp Business through Zoho Commerce.
  • There are few prerequisites to connect your WhatsApp with Zoho Commerce:
    • Once you set up this integration, Zoho will become your Business Service Provider (BSP).
    • Ensure that your WhatsApp Business account is not associated with other BSPs.
    • The phone number you want to use to set up for this integration must be valid and owned by you.
    • If it is associated with any other BSPs, WhatsApp Personal, or WhatsApp Business accounts, you may need to delete it before you configure it here or else you will lose your existing chats.
    • You should have a verified Facebook Business Manager account.
    • You also need an active Zoho Commerce plan to initiate the integration.
  • With the official Business WhatsApp integration, only three types of messages can be sent:
    • Utility (Transaction-related)
    • Marketing
    • Service messages
    • Each of your messages must be templated and will be sent to Meta (WhatsApp is owned by Meta) for approval.
    • Only after approval messages can be used for communication.
  • Zoho protects your privacy and security with IP restrictions, two-factor authentication, SSL, and more. Your data can only be accessed by users that you authorize. Learn more about Zoho's privacy and security policy.
  • You can write to us at support@zohocommerce.com and we'll get back to you right away to answer any questions you have regarding the integration.