array:2 [
  "prev_term" => array:3 [
    "id" => "265"
    "term_path" => "/glossary/call-to-action.html"
    "name" => "call to action (cta)"
  ]
  "next_term" => array:3 [
    "id" => "267"
    "term_path" => "/glossary/cart-abandonment.html"
    "name" => "cart abandonment"
  ]
]
Campaign tracking Archives | Zoho Commerce

Ecommerce Glossary

Essential ecommerce terms to grow your online store.

Content type

  • All
  • Articles
  • Guides
  • E-books
  • Podcasts
  • Templates
  • Checklist
  • Planner
Content filter
Ecommerce Glossary
Content filter

Content type

  • Articles
  • Checklist
  • E-books
  • Guides
  • Planner
  • Podcasts
  • Templates
Ecommerce Glossary
Glossary Home

Campaign tracking

Campaign tracking refers to monitoring the performance of marketing efforts across different channels, such as organic, paid, email, social media, or others. Through the use of analytics tools, such as Google Analytics, you can track metrics like website traffic, click-through rates, conversions, and revenue generated.